banking
How Trust Bank went from zero to a million customers in less than three years
Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.
Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene
Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and simple offerings to carve out space in a crowded market and capture Gen Z’s attention.
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The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
Omnicom buys global media agency Ptarmigan for ‘deep’ financial services expertise, with five key offices in APAC
Agency has more than 150 staff and $160 million in billings.
Behind the 'overly successful' launch of Trust Bank in Singapore
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
Can the creator economy accelerate financial inclusion in Southeast Asia?
The rise and rise of creator economy in Southeast Asia can truly be a game changer for financial inclusion across the region.
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