bluefocus
BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI
In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.
BlueFocus invests in Legacy, aiming for bigger global presence
US-based Legacy Acquisition will be renamed Blue Impact and led by BFICG’s international business team, with Brett Marchand as CEO.
BlueFocus Digital: transform creativity into business reality
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
BlueFocus caught up in ‘probe box’ controversy
The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.
BlueDigital gains torque with Porsche in China
For the first time a single PR agency will be responsible for the whole Porsche product line-up and all related sports events.
We Are Social and Citizen to join new entity as BlueFocus signs deal with US analytics firm
The new entity will also include Vision 7 International arm, which consists of PR shop Citizen and other agencies Cossette, Vision7 Media, and The Camps Collective.
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