brand health check
Mixue scaled faster than McDonald's. What must it prove next?
BRAND HEALTH CHECK: The frugal milk-tea upstart is now the world’s largest F&B chain by store count. The next test is whether it can build real emotional equity without losing its edge.
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Can Heytea blend mass appeal with premium prestige amid China’s tea wars?
BRAND HEALTH CHECK: As the tea market turns into a price war, Heytea pushes back against 'involution' and bets on overseas growth to stay premium.
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Lush is still choosing brand activism fights while beauty chases influencers
BRAND HEALTH CHECK: In 2025, with most brands ducking controversy, Lush is doubling down on taking stands and making noise—unapologetically outspoken, principled, and expensive. In a polarised world, does courage pay off?
Fast Retailing’s Uniqlo problem: can one brand carry the empire?
BRAND HEALTH CHECK: Fast Retailing is riding high on Uniqlo’s success but when a single label drives 90% of the profits, the cracks in GU and Theory start to matter. How long can the empire lean on one brand?
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Does a Hong Kong listing spell the end of Shein’s Western sheen?
BRAND HEALTH CHECK: Shein’s Plan C, an IPO in Hong Kong, lands just as Trump-era tariffs return and scrutiny over its Chinese roots intensifies. With Western doors closing, will Shein’s global shine take a hit?
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Red Bull gives you wings but can it keep flying high with a health-conscious generation?
BRAND HEALTH CHECK: As clean-living youth gain buying power, the adrenaline-powered brand must find a way to stay wired to the next generation without losing its edge.
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