brand health check
Luckin Coffee to take on Starbucks in Hong Kong—will its strategy work?
BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
Brand Health Check: Will Yili’s meme marketing continue to succeed post-Olympics?
Campaign explores Yili’s Summer Olympics marketing campaigns—which included trend-jacking memes, memorable colours, and athlete ambassadorship—and discusses future strategies to ensure the brand's lasting momentum.
Is this the beginning of the end for Google's search dominance?
BRAND HEALTH CHECK: "I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmark antitrust ruling might threaten the tech giant's future.
No longer 'Just Doing It': Can Nike recapture its magic?
'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a long decline?
Brand Health Check: How should Florasis chart its entry into the high-end market?
Nearly a year following a PR crisis, the Chinese cosmetics company manages to gain a cult following and has ambitious plans to penetrate international luxury markets. Marketing experts weigh in on how the brand should forge its path forward.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins