cathay pacific
Cathay Pacific blends safety with scenic Hong Kong in new film
The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.
Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific
Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.
We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Cathay Pacific romances travellers with food in new global campaign
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
Cathay acts swiftly, fires crew involved in insulting non-English speaking passenger
CEO Ronald Lam apologises for the crew discriminating against non-English speakers, stresses on 'zero tolerance' towards any violation of internal Code of Conduct after the incident draws media flak.
Cathay Pacific faces Chinese social media backlash after blanket incident
Hong Kong's flagship carrier has apologised on Chinese Weibo and vowed to conduct an investigation following a passenger complaint alleging discrimination against non-English speakers on a flight from Chengdu.
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