cathay pacific

2 days ago

Asia-Pacific Power List 2025: Edward Bell, Cathay Pacific

With Bell at the helm, Hong Kong’s flagship carrier has reclaimed its momentum, soaring to new heights through innovative marketing and bold storytelling.

Apr 14, 2025

Cathay flies over Hong Kong's former airport for nostalgic stunt

A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.

Dec 3, 2024

Cathay Pacific steers away from 'traditional airline PR' in the UK with agency appointment

International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.

Nov 4, 2024

Cathay Pacific campaign introduces new Aria Suite business class service

'Where artistry takes flight' campaign film by Publicis Groupe Hong Kong focuses more on feeling, less on service details.

Jul 29, 2024

Cathay Pacific blends safety with scenic Hong Kong in new film

The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.

Jul 19, 2024

Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific

Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.