centrum
China's Top 100 Brands: Chanel the most wanted—again
The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.
Pfizer appoints Leo Burnett for flagship-brand launches in Vietnam
HO CHI MINH CITY - Pharmaceutical corporation Pfizer has named Leo Burnett Vietnam for the launch of Pfizer’s two flagship brands, Centrum and Caltrate, in the country.
Pfizer Taiwan appoints Leo Burnett as AOR
TAIPEI - Pfizer has appointed Leo Burnett to handle its creative business in Taiwan, believed to be worth over US$4 million, for the next two years.
Tseng Shumei comes onboard as McCann Beijing's new ECD
BEIJING - Seasoned Taiwanese creative Tseng Shumei has crossed the Strait to join McCann Erickson Guangming Beijing as its new executive creative director, effective last Monday.
Pfizer awards Wunderman World Health its Caltrate and Centrium digital accounts in China
SHANGHAI - The Wunderman World Health team outperformed three undisclosed agencies in Pfizer's digital pitch to scoop the digital consumer engagement for Caltrate and Centrum in China. The pitch took place in Shanghai during February this year.
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