chatbots
AI agents: The new frontier for brand engagement?
We Are Social's Manolis Perrakis explores how AI agents are reshaping communication strategies and customer experiences, offering marketers a potential 'silver bullet' to connect with digital audiences.
How voice AI is transforming the ecommerce space
Tech that allows online shoppers to interact with a voice assistant as naturally as they would with an in-store expert is closer to reality than you might think, a voice expert from GroupM writes.
Forrester's 2019 brand outlook: drop the toys and get back to work
Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.
New AI chatbot to aid visitor influx for Tokyo 2020
The chatbot will help users with real-time information from official sources and insights from other users.
Alexa, what's the secret to using chatbots at events?
How AI-powered chatbots can help achieve your event objectives
YouTube, Spotify, Vice and more are embracing chat extensions
With brands finding new private avenues for communication, it’s time to reevaluate the potential of IM platforms.
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