class
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Why class is culture and we should celebrate both
By embracing all classes, adland has the chance to become hugely enriched, says Havas London's chief creative officer, Vicki Maguire.
Class and gender are top DEI concerns for Asian journalists: AAJA
TOP OF THE CHARTS: 70% of journalists in Asia identified socio-economic status and class as the most important diversity issue for news media to focus on.
Asia's middle-class is growing and you need to adapt
Co-CEO of Ogilvy & Mather Asia-Pacific says to prepare
MarketingWorks: Get hands-on experience under senior mentorship
MarketingWorks provides client and agency professionals with hands-on experience in developing marketing plans and communications briefs, along with mentorship from senior marketing directors and agency leaders.
DATA POINTS: Defining China's emerging middle class
The "middle class" is America's favorite socioeconomic group, as well as China's. But the class-defining criteria are as different as cheese and butter. In the US, eight income-led factors define middle class, while in China, according to a ZenithOptimedia study, "middle class" is more of an attitudinal thing. For example, spending habits in the mainland are for outward-facing badges of success versus money spent on private education and kitchen refittings in the West.
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