DATA POINTS: Defining China's emerging middle class
The "middle class" is America's favorite socioeconomic group, as well as China's. But the class-defining criteria are as different as cheese and butter. In the US, eight income-led factors define middle class, while in China, according to a ZenithOptimedia study, "middle class" is more of an attitudinal thing. For example, spending habits in the mainland are for outward-facing badges of success versus money spent on private education and kitchen refittings in the West.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Omnicom Group plans full buyout of Clemenger Group
Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.
Advertisers of the month in Australia: Budget ...
These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.
Agency Report Card 2024: OMD
OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.
Move and win roundup: Week of June 16, 2025
WPP, Bastion, Edelman, and more, in our weekly collection of people moves and account news.