commerce
In a Blinkit: A viral tweet turned marketing magic in India
When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
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Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?
In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.
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Indonesia to regulate social commerce: What should marketers expect?
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
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Commerce Max officially launches as Criteo address fragmentation in retail media
The endeavour to consolidate retail media unmistakably demonstrates a determination by Criteo to command the swiftest advancing sector within the media industry.
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TikTok set to launch e-commerce business in US with Chinese goods
TikTok aims to emulate the achievements of China-founded shopping platforms such as Temu and Shein in the US.
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How local Indonesian brands are thriving with live commerce
Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.
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