cookieless

Jun 8, 2024

Navigating the cookieless future: Insights from industry leaders

Although cookie deprecation on Chrome has been delayed yet again, more and more industry experts are urging the 75% of marketers still relying on third-party cookies to make the change to first-party data.

Dec 13, 2023

How to jump off the cookie cliff without a serviceable parachute next year

Some brands are still failing to prepare for Google’s cookie switch-off. Betsy Ray of Kepler outlines how a layered approach to investment measurement can create a relatively accurate picture of success.

Aug 9, 2023

Pinterest expands partnership with LiveRamp across APAC markets

Now spanning across Australia, New Zealand and Japan, the partnership will offer better global integration for advertisers to reach their audiences on Pinterest.