cookies
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Why the testing of cookieless alternatives must continue despite reprieve from Google
While signal loss is one of the most significant changes the digital publishing industry has ever seen, it also allows publishers to realise the value of their audiences across all browsers fully, says OpenX's Mitchell Greenway.
Google says ‘informed choice’ is the future and we are holding them to it
In light of Google's recent cookies announcement, Check My Ads' Arielle Garcia warns that the tech giant's latest privacy decision threatens the advertising ecosystem, urging marketers and publishers to reclaim their power.
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Google abandons cookies plan: APAC experts weigh in
Google's decision to backtrack on removing cookies has left the ad industry in a tailspin. As the dust settles, Campaign speaks to industry experts to find out how marketers can cope with the latest news.
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Alphabet beats Q2 earnings predictions
The tech giant and parent of Google has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”
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Google reverses plan to eliminate cookies from Chrome
In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.
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How brands can build consumer trust in the post-cookie era
Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.
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