data

3 days ago

Award-winning economist Tim Harford on the three key rules of data for media and marketing

Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.

Mar 14, 2025

Why the adtech ecosystem continues to struggle with consumer data

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.

Feb 19, 2025

Should brands compensate consumers for their data?

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.

Feb 3, 2025

How brand honesty can cut through the clutter of micro-trends

Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.

Sep 17, 2024

80% of brands worried about agency use of gen AI, WFA survey finds

Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.