data
Cracking the code: How consumer brands can maximise ROI with omnichannel approaches
Omnichannel strategies and effectively harnessing the power of data are key to winning the APAC market for consumer brands, according to a new whitepaper from Ekimetrics
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80% of brands worried about agency use of gen AI, WFA survey finds
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
Campaign Red is our new destination for advertising intelligence
The global insights, analysis and data content offering is available for organisational subscribers through Campaign's The Knowledge tier, with a major upgrade coming in 2025.
Criteo CEO Megan Clarken to retire
Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.
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Hakuhodo unveils martech data labs in India
The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.
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As Oracle sunsets its ad business, what can adtech learn from this?
Once a prominent player in adtech for its viewability and ad verification tools, Oracle will close its advertising business in September after facing multiple challenges. Campaign unpacks learnings for the adtech industry.
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