dell
The blurring lines between B2B and B2C marketing strategies
CAMPAIGN 360: Marketers discuss how converging B2B and B2C strategies allow them to rethink and benefit from each other's insights and best practices.
Dell and Intel develop a book to bank voices of people with MND
The book records the voices of those with living with motor neurone disease for future use. VMLY&R created a documentary about first-time experiences with the book.
Dell appoints VMLY&R as lead creative agency in India
The mandate spans mainline, digital and social communications, platforms and experiences and data.
Y&R Beijing transfers mainstay Dell account to Wunderman
Around half of Y&R Beijing's 50-odd staff have been moved into Wunderman Beijing as part of a global consolidation of the Dell account.
Event marketing goes guerrilla
Seven low-cost guerrilla marketing stunts you can replicate at your next event.
Programmatic critical to reaching customers early: Dell
Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.
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