dmp
Campaign Crash Course: What's the difference between CDPs and DMPs?
Building a complete view of a customer by consolidating data sources has been heralded as one of the most important tasks for marketers to continue to target the right people in a privacy-first world. But what are the platforms that can deliver this, and are they right for everyone?
Lotame touts 'firehose-level access' to 'guts' of platform
'Unstacked' approach and DFaaS (data firehose as a service) product represent a move away from 'one size fits all' tech stacks.
How to make sense of your customer data
The case for considering a customer data platform (CDP) to help create a unified customer view.
MediaMath’s open strategy in Asia
MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.
Your most critical decision in martech
Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.
Miaozhen: The quickest route to success
Miaozhen’s latest work serves as a functional atlas of the marketing industry.
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