effie
+Effie+HK+00.JPG&h=268&w=401&q=100&v=20170226&c=1)
DDB wins Grand Effie in Hong Kong
The agency not only led the metal tally but also defended its Grand Effie win last year. See the full winners list and photos from the event here.
Why Lions is buying Effie: to help brands make ‘better case’ for investing in marketing
Planned acquisition comes at the same time as Ascential, the parent company of Lions, completes its £1.2 billion ($1.6 billion) sale to Informa this week.
DDB wins Grand Effie in Hong Kong
The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.
APAC Effie awards issues call for entries
There are a few category changes for the awards, which will be presented in April.
Pepsi overtakes Coke as world's most effective brand in Effie Index
Pepsi swapped places with Vodafone which dropped to fourth in the ranking.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)