Gideon Spanier
Oct 8, 2024

Why Lions is buying Effie: to help brands make ‘better case’ for investing in marketing

Planned acquisition comes at the same time as Ascential, the parent company of Lions, completes its £1.2 billion ($1.6 billion) sale to Informa this week.

Phil Thomas, chief executive of Ascential, and Traci Alford, chief executive of Effie

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