food
Top 10 food brands in Southeast Asia
The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
Chinese-Canadian actor Simu Liu criticises boba brand for appropriating Asian culture
In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and avoiding their exploitation for profit.
You never know when you might need your favourite sauce
Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.
Woolley Marketing: To ban or not to ban advertising?
From sugary drinks to gambling, calls for ad bans are growing louder. But is silencing the messenger really the answer? Darren Woolley argues for a more nuanced approach to tackling societal ills.
Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures
The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.
New Zealand’s newest pop-up restaurant aims for the stars—literally
Combining celestial views with culinary mastery, Tourism New Zealand’s new campaign defies the absence of Michelin Stars by creating its own constellation of flavours under the night sky.
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