Changi Airport ropes in Aussie influencers to promote SEA foodie cities

As a seasoned squirrel of refined tastes, Ad Nut doesn’t fuss over diamonds or duty-free—just point the way to a piping hot bowl of noodles and a well-stocked snack cart. So, when Changi Airport rolled out a campaign centred entirely on eating through Southeast Asia, Ad Nut was sold faster than you can say “second breakfast."

The airport’s latest campaign positions Changi as more than a stopover—it’s the gateway to the region’s most drool-worthy destinations. A Taste of Asia is a three-part content series crafted to lure Australian travellers with the promise of authentic food adventures in cities just a short flight beyond Singapore.

In the series, content creators Sinead Chabowski and Joshua Shediak embark on culinary escapades across Chiang Mai, Phnom Penh and Da Nang. The first episode lands in Chiang Mai, where the pair spend 48 hours doing what any sensible traveller would—sampling everything edible within arm’s reach. Cultural exploration? Sure. But mostly it’s an enthusiastic, chopstick-fuelled feast.

It’s warm, wanderlusty, and likely to leave viewers with a craving for both khao soi and a spontaneous stopover.

Even smarter is Changi’s choice of talent. Instead of wheeling out a celebrity or polishing things to influencer-perfect gloss, the campaign keeps it relatable. Sinead and Joshua may not have the global fandom of, say, a Mark Wiens, but they bring a kind of earnest enthusiasm that makes you want to book a ticket, not just double-tap a thumbnail. 

And let’s be honest: Few things sell Southeast Asia better than its food. Whether it’s smoky skewers in Phnom Penh, herb-loaded noodle soups in Da Nang, or an 11-dish breakfast in Chiang Mai, the region’s culinary clout speaks for itself. This campaign gets that. It skips the generic travel clichés and leans into what the region actually does best—feed you incredibly well and often.

At three minutes, it’s a generous stretch by ad standards—but when the subject matter is this delicious, who’s complaining? Ad Nut is convinced—and mildly peckish.

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