greater china
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
WPP reigns, Dentsu resurges at Campaign's Greater China AOY
Ogilvy and Mindshare dominate Agency of the Year Greater China awards with a combined 24 wins, while Dentsu bounces back with an impressive 17 metals.
BBDO Greater China CCO set to exit the agency
Creative leadership is set for a reshuffle at the shop as CCO Leong Wai Foong departs at the end of the month, Arthur Tsang, of BBDO China steps in.
How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies
Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks.
Ogilvy, Zenith lead Greater China AOY awards
The two agencies win all regional awards and bring home nine golds between them. LEO Digital Network and Ruder Finn Asia bag two golds. BBDO wins one gold and Greater China Best Place to Work.
Havas' Karl Wu on digital trends and localisation in China
Havas Group's Greater China chairman and CEO Karl Wu opens up about acquiring Front Networks during the lockdown, the expat talent crunch, and the journey towards a more localised advertising industry in China.
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