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CEO Sharlene Wu exits Grey and AKQA China
The award-winning advertising veteran and longtime creative leader is relocating to the US after a 20-year career in the region.
Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Grey will split from AKQA as part of the move.
How a cute fishball turned its frown upside down
For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.
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AKQA restructures into three P&Ls, names CEOs to lead them
Brian Vella, managing partner in APAC, is now chief executive of the region.
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TM taps gen AI to in language-diverse Merdeka campaign
Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.
Pringles splits with Grey as it ends 27-year relationship
Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.
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