grey

May 27, 2025

CEO Sharlene Wu exits Grey and AKQA China

The award-winning advertising veteran and longtime creative leader is relocating to the US after a 20-year career in the region.

May 14, 2025

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Grey will split from AKQA as part of the move.

May 8, 2025

How a cute fishball turned its frown upside down

For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.

Dec 11, 2024

AKQA restructures into three P&Ls, names CEOs to lead them

Brian Vella, managing partner in APAC, is now chief executive of the region.

Sep 4, 2024

TM taps gen AI to in language-diverse Merdeka campaign

Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.

Jul 23, 2024

Pringles splits with Grey as it ends 27-year relationship

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.