healthcare
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What Trump winning the presidency again means for future of healthcare
In addition to Trump's presidential win, several states voted on key healthcare measures—including 11 abortion measures that will redefine healthcare access in America.
Burson launches healthcare-focused AI service
Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.
Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints report
With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.
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Why it’s important to avoid generic healthcare communications
GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.
Havas debuts Havas Consumer Health targeting OTC health and wellness brands
Dan Weaden will serve as CEO of Havas Consumer Health, with Paul Kinsella stepping in as chief commercial officer.
Panadol chief marketer: How healthcare is ‘hotting up’, consolidating agency partners and why purpose can go ‘too far
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'
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