healthcare
Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion
Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.
Klick Health expands in APAC, acquires Ward6 Singapore
Deal brings together two independent health marketing agency majors, globally and locally.
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What Trump winning the presidency again means for future of healthcare
In addition to Trump's presidential win, several states voted on key healthcare measures—including 11 abortion measures that will redefine healthcare access in America.
Burson launches healthcare-focused AI service
Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.
Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints report
With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.
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Why it’s important to avoid generic healthcare communications
GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.
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