hotels
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The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
TSLA bags regional Marriott Bonvoy win
The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.
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Marriott Bonvoy hits the mark in China with its creative and catchy marketing campaigns
Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.
This Raffles Hotel campaign is a love letter to white royals
AD NUT's RANT OF THE WEEK: The campaign—which uses royals as influencers—hearkens back to a colonial age that might be better left unhearkened.
Marriott International staggers global campaign release in APAC
How Marriott's regional CMO is adjusting campaign rollout plans to coincide with the reality of uneven post-pandemic revival.
Travel marketing under COVID-19: Is there any point?
We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.
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