ian whittaker
Why cutting brand spend is the corporate equivalent of cutting defence budgets
Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.
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Hammers and nails: The problems with WPP’s new strategy
Cindy Rose has steadied WPP in the short term, observes Ian Whittaker, but has the tech-heavy strategy overlooked the strengths that once made it great?
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Warner Bros. Discovery is up for sale. Who will buy it?
WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
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Why advertisers should be wary of pinning their hopes on AI
OpEd: The billions of dollars of tech investments has made the ad world very good at producing bad average or good average content; a dangerous game for an industry paid to be brilliant and stand out.
Buckle up for the ride as agency world will look significantly different in two years
A change of CEO at WPP and a potential sale of Dentsu’s international business are just two signs that major change is coming to the global agency sector.
It's a year of shake-ups in APAC adland
As full-year results roll in, some agencies are gaining momentum while others face headwinds. And with China’s downturn forcing a rethink, where will the next wave of growth come from? Ian Whittaker pens down his thoughts.
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