ian whittaker
What to do about China? The question facing many Western advertisers
As China’s economic outlook dims and consumer confidence falters, global advertisers face a tough decision: Keep waiting for a rebound or shift focus to more reliable markets?
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The politics of trade and its impact on advertising
The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?
Macroeconomic issues or a fall from grace? Explaining WPP's weakness in China
With WPP's 24% revenue drop in China among a revised guidance issued for the group, is the decline purely driven by macroeconomic factors or could wider issues be at play? Ian Whittaker explores.
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Q1 agency metrics: A closer look at financial patterns and APAC performance
In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.
What do you do if you're Dentsu?
As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.
Will 2024 in China be much the same as 2023?
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
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