ias
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IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps
Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
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Brand suitability is key: IAS on AI's role in verification that cuts ad waste
Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
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IAS to be acquired by Novacap for nearly $2 billion
The transaction, expected to close by the end of 2025, will take IAS private while Novacap backs its AI-first technology investments and global growth.
Singaporeans rely on AI to shop smarter this festive season
Nearly three in four in Singapore are using AI tools to guide their festive shopping experience, from tracking prices to picking gifts, according to Integral Ad Science’s annual report.
Amazon, Google among platforms under fire for ads on child-abuse sites
Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"
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DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
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