independent agency
One year on: Running an indie and the price of independence
"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.
W+K chairman lets loose on holding companies in staunch defence of independence
“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.
Independent agency network Local Planet opens in APAC
Network ties up with nine independent agencies across Asia-Pacific to help clients expand across the region
Party merges US and Taiwan arms with Dot by Dot
The move sees the formation of Whatever, a creative company that aims to be unencumbered by "organisational structure".
Frucor Beverages appoints Australian agency Bulldozer for product relaunch
SYDNEY – Bulldozer, an independent Australian creative agency, has been appointed by Frucor Beverages to re-launch its Angostura Lemon, Lime & Bitters (LLB) drink.
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