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ING events promote 'Easy defender' internally and externally
Jack Morton Worldwide delivered an internal celebration event and a consumer-activation campaign for ING Hong Kong and Macau, promoting the brand's 'Easy defender' products. The internal celebration hosted 3000 agents, staff and VIPs on 18 February at AsiaWorld-Expo. The consumer activation featured a series of street dance 'flash mobs' that appeared in six locations around Hong Kong in March.
Holiday Inn | Stay You | Global
Holiday Inn is relaunching with a new global campaign titled 'Stay you' after McCann Worldgroup retained its creative business as agency of record last month.
Holiday Inn | Stay You | Global
Holiday Inn is relaunching with a new global campaign titled 'Stay you' after McCann Worldgroup retained its creative business as agency of record last month.
Asian Marketing Effectiveness Award Winners
CE Japan/ Hakuhodo Creative Vox/ Hakuhodo walked away with top marks in five categories including the coveted Platinum Award, three Gold Awards and a Silver Award at the Asian Marketing Effectiveness awards last night.
Universal McCann Malaysia appoints Padma Ramaswamy as associate director
KUALA LUMPUR - Universal McCann (UM) Malaysia has appointed Padma Ramaswamy as associate director of its marketing consultancy service.
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