Apr 30, 2010

Holiday Inn | Stay You | Global

Holiday Inn is relaunching with a new global campaign titled 'Stay you' after McCann Worldgroup retained its creative business as agency of record last month.

Holiday Inn | Stay You | Global
The hotel brand’s holding company InterContinental Hotels Group called a review in 2009, and reported afterwards that McCann would stay in charge. Created by the McCann Erickson Manchester office, the campaign is set to premiere on 2 May. More than 2,200 Holiday Inn and Holiday Inn Express chains have renovated.

‘Stay you’ will debut across nine markets. The TV ad is starting in the UK, US and Germany. Print and online executions will reach Mexico, Latin America, Asia and Australia.

The campaign puts customers in focus, and gives ‘stay’ a double meaning of choosing the hotel and being oneself. Steve Ohler, executive creative director at McCann said: "This year is going to be more of an emotional refresh. We wanted people to feel that Holiday Inn is opening its arms to [them]."

This campaign also marks the hotel chain’s effort to create an integrated campaign from a single ad agency globally. It will also include a social media element in a later phase.





Credits:
Project Stay You
Client InterContinental Hotels Group
Creative agency McCann Erickson Manchester
Executive creative director Steve Ohler
Executive director Jonathan Eaves
Exposure Television, print, online


Source:
Campaign Asia

Related Articles

Just Published

32 minutes ago

40 Under 40 2024: Bharat Khatri, Omnicom Media Group

Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.

1 hour ago

GroupM’s Amazon win marks major shift, climbs to ...

Meanwhile PHD supported by retentions in China remains firm on the top.

1 hour ago

This GPS tool helps parents avoid fast-food routes

Kiwifruit producer Zespri has developed an online navigation tool to avoid driving routes that feature fast-food restaurants and junk food ads.

2 hours ago

Controversial new Meta tool optimises campaign ...

The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.