ipg
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Zurich reviewing global media in winner-takes-all pitch
The insurance giant, currently working with a network of around 20 agencies, is consolidating its business into a single, global partner.
Build or buy? The AI battle defining the landscape of media innovation
As the AI marketing arms race heats up, Geoff Clarke, COO of IPG Mediabrands Australia, explores the strategic trade-offs between building and buying AI capabilities, and their implications for staying competitive.
IPG announces flat Q3; RGA and Huge held for sale
The holding company’s full-year organic growth forecasting remains at 1%.
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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James Smyllie departs Initiative as part of restructuring exercise
The former APAC president departs at a time when one of the agency's biggest clients, Amazon, is reviewing its global media account.
Why we must celebrate technology and talent in equal measure
As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.
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