ipg

1 day ago

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

3 days ago

Revealed: Latest hybrid working policies across 'big six' agency groups

In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.

Dec 18, 2024

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.

Dec 17, 2024

The $31 billion Omnicom-IPG deal has industrial logic but also many caveats

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.

Dec 16, 2024

Timeline of a mega-merger: The origins of Omnicom and IPG

See the full timeline of advertising's new powerhouse merger here.

Dec 16, 2024

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.