islam
Marketing for Ramadan? Put your money in mobile, research says
TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.
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The increasing Islamisation of Indonesia
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?
Observing Ramadan in the digital age
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
Ramadan and the new generation of Muslim consumers
WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.
Four things Japan and Islam have in common
In drawing parallels between his own culture and Japan’s, a young Malaysian considers the opportunity for Japanese companies to appeal to Muslim consumers on a higher level.
Why Japan should pay attention to Muslim millennials
In his first article examining Islamic culture from a Japanese perspective, Shun Matsuzaka of McCann Worldgroup notes that young Muslims have a strong interest in Japan, but that the country still has much to learn about their culture.
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