islam
Are religious factors enough to shift Indonesian consumer choices?
Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.
Marketing for Ramadan? Put your money in mobile, research says
TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.
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The increasing Islamisation of Indonesia
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?
Observing Ramadan in the digital age
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
Ramadan and the new generation of Muslim consumers
WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.
Four things Japan and Islam have in common
In drawing parallels between his own culture and Japan’s, a young Malaysian considers the opportunity for Japanese companies to appeal to Muslim consumers on a higher level.
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