Advertising Marketing Analysis
Gunjan Prasad
Aug 14, 2018

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

A shot from 'Hijab Traveller', a show on Trans TV that is an example of 'softer' religious content permeating all areas of life in Indonesia.

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