iwd
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Gender equality is everyone’s fight—so why is marketing at the frontline?
The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.
Clemenger BBDO calls out unpaid IWD speeches with ‘The Fee Speech’
Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.
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For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
The habits of highly effective women
Note: No men were harmed in the writing of this piece. The author of this op-ed values mentorship from all genders, and is presently happy to work under a boss who supports women.
BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’
We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.
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You cannot 'inspire inclusion' without intersectionality
There appears an untapped opportunity for brands to understand and recognise the unique values, lived experiences, and causes of the communities they purport to engage with, argues Mutant’s Rebecca Lewis.
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