kantar

Feb 23, 2025

Women’s cricket searches rose by 103% in 2024: Kantar India study

Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.

Dec 2, 2024

Ipsos confirms Kantar Media takeover talks

The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.

Nov 15, 2024

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.

Sep 11, 2024

Kantar BrandZ reveals 2024’s most valuable Chinese brands

Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.

Jul 7, 2024

65% of Indians will buy brands that stand for something they can identify with

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.