lego
Lego builds full-scale Formula One grid in bricks, complete with drivable cars
As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.
Asia-Pacific Power List 2024: Uma Ramanan, Lego
With over twenty years of experience in marketing, Ramanan’s time at Lego has been marked by the building blocks of hard work with a hint of play.
Lego Group recruits 72andSunny creative lead as global creative director
Lego, which recently concluded an 18-month media agency review, also appoints Mother's Marina Banks to operations role.
Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI
Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.
Lego rolls out overhauled brand identity
Design elements of the rebrand are inspired by comic books.
Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
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