marketing
How Oatly penetrated the Chinese plant-based market
Oatly's Greater China president David Zhang opens up about how the brand expanded into the Chinese market and pioneered a new plant-based category, all within a span of just five years.
How Connected Retail can help brands monetise the last mile of the purchase cycle
By seamlessly integrating store signage, point of sale devices, and data-led insights, Connected Retail enables marketers to activate the ultimate contact between brands and consumers – the checkout counter.
Keeping up with AI search, a cookieless future, TikTok and X uncertainty
Amid digital disruption and AI automation and insights, don't lose sight of three marketing basics: experimentation, research and audience-based planning.
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Brands tap more influencers from India's tier 2 and 3 cities for authentic, local content
Marketers in India are partnering with content creators in smaller cities due to the freshness of their content and relatively lower cost of collaboration.
In a Blinkit: A viral tweet turned marketing magic in India
When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
The CMO's MO: Kia India's Shakti Upadhyay on thinking global, acting local
The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia India into a provider of sustainable mobility solutions.
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