marketing spend

Unilever CEO: 'Spend on social will jump from 30% to 50%'
1 day ago
Robin Langford

Unilever CEO: 'Spend on social will jump from 30% to 50%'

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

Unilever increases marketing spend by almost $1 billion
Feb 14, 2025
Marianne Calnan

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.

Generative AI is shaking up creator marketing budgets
Mar 20, 2024
Lucy Shelley

Generative AI is shaking up creator marketing budgets

Research shows seven in 10 marketers will increase generative AI creator content spend this year.

Unilever hikes adspend by €500m and vows to keep investing in 2023
Feb 10, 2023
Shauna Lewis

Unilever hikes adspend by €500m and vows to keep investing in 2023

The consumer goods company also warned that prices for consumer goods would continue to rise.

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