News Marketing
Marianne Calnan
Feb 14, 2025

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.

Unilever: 'power brands' contribute to three-quarters of turnover

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

3 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Coca-Cola and WPP renew global marketing partnership

5 Coca-Cola and WPP renew global marketing partnership

Ogilvy unifies social media offering in 16 APAC markets

6 Ogilvy unifies social media offering in 16 APAC markets

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

7 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Omnicom set targets to cut staff costs by 10%

8 Omnicom set targets to cut staff costs by 10%

Why has GroupM lost its way for so long? The buck stops with WPP

9 Why has GroupM lost its way for so long? The buck stops with WPP

Lululemon hands media account to GroupM in key Asian markets

10 Lululemon hands media account to GroupM in key Asian markets

Related Articles

Unilever CEO: 'Spend on social will jump from 30% to 50%'
Mar 11, 2025
Robin Langford

Unilever CEO: 'Spend on social will jump from 30% ...

Unilever hikes adspend by €500m and vows to keep investing in 2023
Feb 10, 2023
Shauna Lewis

Unilever hikes adspend by €500m and vows to keep ...

Unilever influencer focus: Are creators leaving PR in the dust?
Mar 26, 2025
Evie Barrett

Unilever influencer focus: Are creators leaving PR ...

Unilever uses digital twins to accelerate content creation
Mar 19, 2025
Eszter Gurbicz

Unilever uses digital twins to accelerate content ...

Just Published

Agency Report Cards 2024: We grade 25 APAC networks
1 day ago
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Publicis Groupe acquires influencer agency Captiv8
1 day ago
Ben Bold

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

Agency Report Card 2024: EssenceMediacom
The Information
1 day ago
Staff Reporters

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia
1 day ago
Minnie Wang

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.