mckinsey
WPP’s McKinsey moment might be its smartest decision in a decade
While critics mock WPP for outsourcing its own transformation, marketing advisor Ivan Fernandes argues it reframes the narrative from a company 'lost in transformation' to openly rebuilding in full public view.
WPP brings in McKinsey to advise on strategic review
Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.
McKinsey study finds CMOs increasingly charged with growth remits
CMOs are now driving the growth agenda—but often without the structural support they need.
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Only 22% of CMOs say their jobs are understood by other C-suite executives
TOP OF THE CHARTS: According to a new survey by McKinsey, the gap between CEOs and CMOs is widening. CEOs claim to know what marketing chiefs do, but not every CMO agrees.
Tech platforms attribute recent growth spurts to AI-powered performance products
Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.
Key takeaways from McKinsey’s 2020 holiday shopping report
More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to a report by McKinsey & Co.
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