Staff Reporters
Nov 7, 2023

Only 22% of CMOs say their jobs are understood by other C-suite executives

TOP OF THE CHARTS: According to a new survey by McKinsey, the gap between CEOs and CMOs is widening. CEOs claim to know what marketing chiefs do, but not every CMO agrees.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

21 minutes ago

WPP launches data solution Open Intelligence

The network is calling the solution the advertising industry’s 'first large marketing model'.

2 hours ago

Woolley Marketing: Does the work still do the talking?

There was a time when the work spoke for itself—reels packed with iconic ads that did the creative magic. Today, in a fragmented media world, even award-winning work needs a story to grab attention. Darren Woolley asks: Does the agency reel still do its job?

1 day ago

Why Thailand is a shining example of LGBTQIA+ brand ...

In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.

1 day ago

Under Armour appoints OMD as media AOR in APAC

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.