menstruation

Aug 22, 2024

Would you dive into shark-infested waters with period swimwear on?

In Modibodi’s bold new campaign, Ad Nut thinks the brand should have explored the real challenges faced by menstruators to showcase the product’s true potential instead of depicting an outdated myth about sharks and period blood.

May 27, 2024

Sirona tackles menstrual taboos with #TheBloodyConversation campaign

The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.

Jul 20, 2023

'Offensive' Wuka period ad continues to air despite 295 ASA complaints

The TV ad, which demonstrates Wuka's leakproof range of reusable underwear, includes blood clots and period bleeding in the shower.

Apr 27, 2023

AnalogFolk offers staff monthly day off during menstruation

The open-source policy aims to increase workplace equity and teach staff about period symptoms.

Apr 11, 2022

Freedom Cups and Wunderman Thompson campaign highlights period poverty

The print campaign shines a light on untold stories of underprivileged women who have no access to period products, clean water and adequate wash facilities.

Sep 28, 2021

Stayfree puts an end to awkward periods of father-daughter conversations

DDB Mudra film documents how an uncomfortable script evolves into relatable conversations.