nielsen
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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
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Nielsen rolls out CTV measurement for APAC advertisers on YouTube
As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets.
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APAC marketers have low confidence in digital ROI measurement
TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report
Nielsen gets its MRC accreditation back in the US
The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.
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Advertisers in APAC increased digital ad spend in 2022
TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.
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How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
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