ogilvy
Coca-Cola hands Chinese New Year storytelling to Gen Z this year
Developed with WPP Open X, Coca-Cola’s Year of the Horse campaign casts Gen Z as cultural connectors, blending family traditions with contemporary formats.
WPP consolidates Grey and Ogilvy’s back-office operations
Consolidation is part of Grey’s split from AKQA into Ogilvy in May.
Ogilvy Indonesia names Kapil Arora as CEO
Sieg Penaverde steps down after six years leading Ogilvy Indonesia.
Ogilvy influence chief Rahul Titus announces exit from WPP
The global head of influence at Ogilvy and WPP Open X is set to leave the business.
Creative Minds: Jessa Velasquez's dad paved her way to becoming a copy maverick
She spent her childhood staring out of car windows in Manila, sizing up every billboard and imagining herself on the team that made it. Today, as a copywriter at Ogilvy, this creative carries that same wide-eyed curiosity into every brief.
Creative Minds: Julia Stretch draws creative inspiration from queer joy and sequins, too
Concepting content at Remedy Drinks by the day. Belting show tunes in wigs Dolly Parton would envy by night. Julia Stretch on queer joy, creative chaos, and why taking up space is the whole point.
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