open ai
Tech On Me: Can OpenAI’s new CMO turn brilliance into brand?
As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.
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ChatGPT search has officially launched
The AI-powered search engine integrated into ChatGPT will directly threaten Google's dominant market share.
OpenAI inks multi-year deal with Condé Nast
The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetise content, particularly through traditional search.
Is it possible to prioritise AI safety as much as innovation in a for-profit industry?
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
Advertising can be great again, but needs to rethink the structure
It's flourish or perish for agencies in an industry that's ripe for disruption, says Publicis Media's digital performance director in Malaysia.
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