openx
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Why the testing of cookieless alternatives must continue despite reprieve from Google
While signal loss is one of the most significant changes the digital publishing industry has ever seen, it also allows publishers to realise the value of their audiences across all browsers fully, says OpenX's Mitchell Greenway.
Coca-Cola focuses on hugs in Olympics ad
The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.
40 Under 40 2022: Keisuke Meguro, OpenX
Under Meguro's leadership and credibility in the adtech industry, OpenX Japan has become the biggest and longest-running branch in Asia.
Does this Sprite ad promote its competitors?
A curious campaign by Ogilvy leaves audiences wondering if the beverage brand is advertising for its competitors.
Behind Sprite’s first-ever global rebrand
Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.
Watch for the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu
Campaign India speaks to the company’s MD at the sidelines of the ‘The State of Programmatic in JAPAC – 2021' research report launch
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