outlook
‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.
Dentsu forecasts global 5.9% increase in adspend in 2025
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Luxury advertising amid an economic downturn
With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?
The only 2023 marcomms trend report you actually need to read
OUTLOOK 2023: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year.
Luxury recalibrated: Three action points for brands in 2023
As we enter a new phase of uncertainty and volatility, getting back to the basics will be key to strengthening the equity of your brand in 2023.
Outlook 2022: Key themes for APAC creativity
We asked APAC leaders to identify creative trends for the coming year. The developing metaverse—as an exciting canvas and a challenge—figures strongly in their thinking about how creativity in APAC will evolve in 2022.
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