perfect diary
Brand Health Check: Why Perfect Diary is hanging in the balance
The iconic C-beauty brand is currently suffering from a domestic sales drop, financial losses, and stock-plummets. But it's attempting to tap into global markets by buying high-end brands and building ecommerce power overseas.
Can Perfect Diary take C-beauty global?
Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage?
Asia-Pacific Power List 2021: Christy Sun, Yatsen Global
The marketer behind China’s number one GenZ cosmetics brand Perfect Diary is changing the entire digital marketing landscape in the space of a few years with its uber-successful data-driven D2C model.
Can China’s 'little fresh meat' deliver big brand results?
With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.
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