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The marketer behind China’s number one GenZ cosmetics brand Perfect Diary is changing the entire digital marketing landscape in the space of a few years with its uber-successful data-driven D2C model.
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Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.
These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.
OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.
WPP, Bastion, Edelman, and more, in our weekly collection of people moves and account news.