pitches
Singapore government rolls out wave of PR and social tenders
From arts and transport to maritime and urban planning, multiple government bodies are open for new PR, digital and social partners.
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Creativity in crisis: Subjectivity and poor feedback stifle advertising
A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.
Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
Pitch 'ghosting' is not on in 2024
Pending a pitch, James Swan worked out his agency invested over $12,000 of resources responding to the brief; only for the brand in question (a self-professed ‘people-first business’) to neglect bothering to let them know the outcome.
Incumbents struggle to retain media accounts in China amid slowdown
New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures.
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L'Oreal launches media review in Indonesia
Wavemaker is the incumbent, retaining the account after a review in 2020.
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