programmatic
Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads
The vice chairman of Ogilvy UK argues digital advertising is broken.
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Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation.
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Will zero-party data restore consumers' trust in brand value?
Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.
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Why does such a lack of transparency still exist in adtech?
Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
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Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
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Forbes ‘mistakenly’ ran MFA site for years
The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.
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