programmatic

May 7, 2025

StackAdapt launches integrated platform to connect programmatic and email marketing

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

Dec 17, 2024

Why traditional programmatic is holding you back

The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.

Aug 15, 2024

Brand safety tops list of concerns for programmatic advertisers: WARC

The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries

Jul 28, 2024

Maximising e-commerce success: Proven strategies for modern advertising

Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.

Jul 1, 2024

Inside Reddit's strategy to court advertisers in Asia Pacific

Durgesh Kaushik, the platform's APAC leader explains to Campaign why Reddit has already put down roots in Australia, Taiwan, Hong Kong, Cambodia, Malaysia and Vietnam.

Jun 11, 2024

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads

The vice chairman of Ogilvy UK argues digital advertising is broken.