publicis
Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future
Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.
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Publicis Media wins back SAIC-GM media mandate in China
Publicis has reclaimed the US$146 million SAIC-GM account after a year-long break, marking a major comeback following a fiercely contested pitch.
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Spark Foundry and EssenceMediacom vie for top spot in May's APAC media league
WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position after winning Shanghai General Motors.
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Publicis dominates latest global new-business media league
Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
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LePub Singapore appoints Penny Sadlier as MD, makes five senior hires
EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative heavyweights from Ogilvy and MullenLowe.
Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
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