publicis one
Lego builds full-scale Formula One grid in bricks, complete with drivable cars
As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.
The Lego Group picks agency for $469 million global media account
Incumbent Initiative repitched for the account.
Publicis One's new Japan strategy head vows to "enjoy the pressure"
Masahiro Ando returned to the agency world from Coca-Cola in search of new lessons and a more holistic view.
Omnicom Media Group wins $600M global Daimler media account
'It's a blow to the Publicis One schtick—but for GroupM it's an actual loss.'
Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia
The world's largest food and beverage company launched a media review earlier this year
Planners are often the best creatives: Interview with Publicis One’s Erick Rosa
The new chief creative officer of Publicis One Japan discusses the democratisation of ideas, defends Marcel and explains why agencies should love in-house creative people.
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